The truth was of course far from that. In fact, Nascar could just dump it all on Netflix - which, according to one study, is responsible for half the decline of TV viewership alone. Not only in the business world, but in all sports as well. While Nielsen was undergoing its transformation other smaller agencies stepped into fill the void. In NASCAR, the equivalent of a ref would be the flagmen, who not only flag the start and end of the race but flag drivers with caution warnings for safety and rules enforcement. A Former Reporters Thoughts, Copyright 2023 A Great Number of Things. NASCAR possessed one of the greatest dynasties in the history of sports during Jimmies reign. The share has become an increasingly relevant metric to sports leagues in recent months, as it is a metric immune from the broader trend of viewers watching less linear television. I'm just . Along with that came an all-important metric: the Nielsen ratings. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. (Photo by Chris Graythen/Getty Images). The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox. And we wont get into the murdering of the English language that goes on week after week, ad nauseum. Since this is a non-ideological blog, I wont get into the things that the NFL, NBA and MLB have recently done to drive away a significant portion of their fanbases. The full Xfinity Series season averaged 1.04 million viewers, up 9% from last year (952K) and 2019 (954K). 2 days ago The Kansas City Chiefs are expected to decline running back Clyde Edwards-Helaire's fifth-year option, which in turn makes him a logical candidate to be traded this offseason. (Photo by Chris Graythen/Getty Images). Far from it. NASCAR needs side-by-side commercials during green-flag racing and then full-screen commercials during yellow flags. Meanwhile, NASCAR ratings . The television ratings for sports in 2020 reflect the poll results and the frustration many feel toward the constant sloganeering and political pandering. It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). Photo credit: PresidenBertho on Visualhunt.com / CC BY-SA Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. So if you can say that it's you and the NFL in terms of stability of your audience. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. It was boxy, ugly, and top heavyand its shape was part of the reason for the Indianapolis debacle of 2008. (Photo by AaronP/Bauer-Griffin/GC Images). Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. By virtue of his fathers untimely passing, Dale Earnhardt Jr. instantly found himself with a larger fan base than any three drivers in NASCAR. I covered NASCAR for six seasons for two excellent racing websites, Thats Racin (the Charlotte Observers racing site) and the Frontstretch. Labor Day is in Darlington where it belongs, and Darlington is hosting two events again. Much like Kyle Petty, he ultimately became more known for his good-guy personality and his lineage than for his achievements on the racetrack. People rooted for car brands as well as drivers, and car companies believed in the whole win on Sunday, sell on Monday mantra. The previous days Xfinity Series finale drew a 0.6 (flat) and 1.01 million (+3%) on NBCSN and last Fridays Truck Series finale drew a 0.30 (+3%) and 473,000 (-4%) on FS1. I expect that will be a boon to NASCARs future. And one other thing about NASCAR in those days: the races were open to anybody who could qualify. So that's household using televisions. The presidential and general elections, which need to be held no later than June 18, come at a tough time for Erdogan who has seen a decline in his ratings because of skyrocketing inflation. [Nielsen estimates from ShowBuzz Daily 3.9]. Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. Most TV consumption, really all TV consumption of TV of tier one sports properties is down simply because TV consumption just broadly is down. On the re-debut of the XFL, the league's TV ratings down in a pretty big way, according to Sports Media Watch. Jerseyball Millvilles Mike Trout and Aaron Cox, Precision Pistol Shooting For Greatness, The Power of Fun Dave Raymond, The Original Phillie Phanatic, Being Relentless The HEADstrong Foundation, Surviving Until Tuesday Sergeant Andrew Einstein. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. The Daytona Road Course averaged 4.750 million viewers during the event. [Nielsen estimates from ShowBuzz Daily 11.9, network PR]. The 2019 season was run as regularly scheduled as well. Photo credit: balpeck on Best Running / CC BY-SA It could be argued that Junior was the sports last link to its tobacco-chewing, Southern past; once Jeff Gordon tore up the sport, drivers started to appear from every corner of the country. Home Media FOX NASCAR hits Las Vegas low. Drivers. It was another case of costly arrogance; as much as fans loved NASCAR, they didnt love it enough to put up with an endlessly saturated marketing campaign featuring occasional snippets of racing each week. The 2021 campaign includes six road course races, a dirt race at Bristol (! Even before the recent political turmoil in the sport, NASCAR was hemorrhaging fans and supporters, with viewership numbers dropping every event. Last years season-opener at Barber only averaged 914 thousand viewers which is almost an extra 500 thousand. After years of seeing its once enormous audience dwindle to almost nothing, NASCAR is finally righting the ship. For NASCAR it meant fewer butts in seats at tracks, and fewer sponsors willing to part with what little revenue they were earning. No longer do young NASCAR racers start at their local tracks and work their way up. Im also someone who became a disenchanted former fan myself. But theyve also improved the schedule, the broadcasts, and the method of determining a champion. However, in recent years that growth has slowed. It was the insistent implementation of it over loud objections of fans. The crowd sold out it's 30% capacity soon after the event was . Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. It rewards winning and risk taking, where the Chase rewarded points racing and avoiding risk. It was, but even that wasnt the point. However, these deals may be stopping the brand from adapting to consumers' changing viewing habits. And he had a very large fan base. Karlo watched a lot of Mcgyver back in the 90's and grew up trying to be a Mr. fixit/jack of all trades. Chase Elliott, like his 1988 champion father Bill, is from Dawsonville, Georgiathe Southeastand he has the lineage factor as the son of a well-liked champion. Longtime, big-name sponsors are leaving the sport while. Gordon wasnt the only driver who turned in a spectacular season-long performance only to have it nullified. That metric is down 16% over the last 24 months. And that is for the Indianapolis 500 of stock cars. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. Declining television ratings have been a near-constant part of the NASCAR conversation for years. He is likely to build a fan base fast. Speaking of disrespecting your fan base, how about needlessly putting an end to a beloved 54-year tradition? And forget Danica the non-stop promotion and ass-kissing of all things NASCAR by the announcers seriously, compare them against broadcasters of any other big-league sport has people who were once fans changing the channel permanently. So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. All four Cup Series races this season have declined from the corresponding weeks of last season, though this weeks drop was the smallest thus far. But the initial Chase, an artificial and contrived points reset, was despised by fans. The NASCAR season ended on a slightly better note in the ratings, though the season could not quite measure up. Those moments generate interestand rivalries, which every sport needs. It took quite a few years of longtime fans bitching about that, but NASCAR did finally move the Labor Day Southern 500 back to Darlington. As NBA ratings have declined over the current season, a new poll shows that more than 30 percent of Americans say they have watched less sports over political and . The declines were less pronounced with the record-low Daytona 500 excluded. Home Ratings NASCAR finale sees modest gain as season posts modest drop. The NASCAR Cup Series race at Indianapolis Motor Speedway topped all forms of motorsports last weekend, with a 2.05 rating, 3.373 million viewers. They do not want to watch commercials over and over again. Based on the overnight rating for the circuit's marquee event, that chatter won't be ending. The above car is a NASCAR entry that is supposed to look like a Toyota Supra. Next:10 NASCAR Drivers With The Most Wins (& How Much They Won). Flat is better than down, but 2018 was also the year the once-mighty U.S.S. "While it's easy to cite 'cord-cutting' as a catch-all explanation for what's going on, keep in mind, Nielsen ratings do incorporate streaming services, albeit imperfectly . This ability to adapt however seems insufficient as NASCAR has recorded a staggering 50% viewership drop in the last 5 years along with substantial admission decline that has varied from 12 -30% percent from 2012 to 2018. The previous two races the Daytona Roval and Homestead-Miami posted double-digit increases over the same Cup Series stops last season, but those races had the benefit of moving up from the lower-rated summer portion of the schedule. However, the second race of the 2022 season saw a more significant drop in viewership compared to previous seasons. And abuse and manipulation of that system. This marks a 25% lift versus NASCAR's analogous share in 2018, and is the strongest showing since Fox got off to a 10.5 share start in 2016. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. But the ratings decline is hitting all of the leagues hard (including MLB, which has not embraced the movement on the field nearly as much as the WNBA, NBA, and NFL). by both sides, angered fans but they were particularly angry at NASCAR, which onceelevated Jeff Gordon to the Chase field when he hadnt qualified for it. You may opt-out by. Photo credit: Darryl W. Moran Photography on Visual Hunt / CC BY-ND Ratings fell 19% and viewership 21% from last year, when it was the second race of the season (3.2, 5.50M). However, NASCAR has been taking major strides as the on-track product is improving, the schedule is being changed, bold decisions are being made, and communication between each party is better. Mark Martin has the best take on the decline in NASCAR attendance, ratings Comment Leave it to one of the coolest customers ever to sit behind the wheel in NASCAR to come up with an. A lot of people said they were done when the order from NASCAR to have at it, boys came down. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. 500 MOMENTUM:Daytona 500 TV ratings: NASCAR opener ends two-year viewership decline. No longer do young NASCAR racers start at their local tracks and work their way up. So more people are tuned into Amazon prime or Netflix Keep in mind Phoenix only became the regular season finale starting last season. NASCAR finale sees modest gain as season posts modest drop, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. I also think it's healthy just in terms of the interest. A Former Reporters Thoughts, fly into a catch fence and injure spectators, I really got the point across with this one, that profoundly irritating cartoon gopher, baseball exploded in popularity after the opening of Camden Yards, that didnt suffer a significant ratings drop, Professional Cornhole Beyond The Parking Lot, Staying Green ex-Patriots Champion Jarvis Green, Terry Kath 1946-1978: The Heart of Chicago. NASCAR was at Texas Motor Speedway this weekend and if I was NASCAR, I would be embarrassed. Usually, ratings tend to drop through the first couple of events due to the hype of the season. NASCAR TV Ratings Below are the ratings for the NASCAR Cup Series: Date | Track | Network | Viewers | Ratings June 20, 2021 Nashville Superspeedway NBCSN Viewers: 2,600,000 Ratings: 1.46 June 13, 2021 Texas Motor Speedway FS1 Viewers: 2,735,000 Ratings: 1.64 June 6, 2021 Sonoma Raceway FS1 Viewers: 2,494,000 Ratings: 1.49 May 30, 2021 It was during this timethat "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol also had modified delivery cars that were fast enough to be able to evade, outrun and escape law enforcement should they be spotted. But plate racing still sucksnot only do plates produce multi-car crashes every event, they pervert the standings because of it. ), and a race at the concrete venue of Nashville for the first time. Certain segments of fans, and media, began to cry that sky was falling. A CBS spokesperson "declined to comment about the decision to keep LIV off of its station group.". I have reasons to believe that NASCAR can return to previous levels of popularitymaybe not on the verge of overtaking the NFL again, but at least back to a point where they have enough of a dedicated fanbase to be a solid performer in ratings and ticket sales. Last year, nearly 70 million unique viewers tuned in to . It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. Yes, sports ratings as a whole are down, but NASCAR's fall is alarming: Daytona 500 viewership from 2001 to 2009 ranged from 16 to 19 million. I dont often see NASCARs ill-conceived playoff idea as a reason people cite for the decline of NASCAR in articles I read these days, but I promise you, that was not the case when I covered the sport. Photo credit: royal_broil on Best Running / CC BY-SA . On declining ratings throughout NASCAR and other sports. NASCARs 2020 champion is also its most popular driverfor the first time since 1988. After two DNFs in the first two Chase events resulting from simple bad luck, just like that his title hopes were gone. In 2007, an average of 16.4 million viewers tuned in to watch The Daytona 500, but by 2014 that number had fallen by more than 50% to an average of 8.3 million viewers per race. So what caused the decline of NASCAR to the point where the sport is desperately trying to remain relevant? Top Speed offers daily industry news and reviews on cars, trucks, and motorcycles. (Photo by Robert Laberge/Getty Images), Nascar's TV Future May Or May Not Include Streaming Its Top Tier Races. In addition, the current playoff format, while far from perfect, isnt nearly as unpalatable as the Chase was. NASCAR Home. https://t.co/Zf4L7g5im4 Timothy Burke (@bubbaprog) July 10, 2018 Now72 years old, the racing organization has managed to evolve through the decades in order to meet the changing trends, technology, and preferences that directly affect the sport. Internal surveys show that 75 percent of Nascar fans overall approve of next year's schedule -- one that includes a dirt race at Bristol -- and 90 percent of the 18 to 34 demographic approves. Compared to NASCARs 18-49 demographic, IndyCar has an average of 24%, while they are at 20.1%. The move of the Labor Day race to California was part of an ongoing trend. The. Those numbers of course, dont tell the entire story. It is not unusual to see speedway grandstands half empty and only several million will tune in from home. which is a 50 percent decline . Motorsports encompass a wide variety of classes that offernumerous choices for fans ofauto racing. Their retirements are a reason for the ratings decline in 2018. So no, Johnsons domination wasnt directly a factor in the decline of NASCAR but their failure to market it most definitely was. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). That would have a big effect on viewership overall. All that said, the unveiling of the Car of Tomorrow in 2007 certainly didnt help. As Ive said, the sport is finally addressing its venue problem. Photo credit: Zach Catanzareti Photo on Best Running / CC BY But for whatever reason, Junior not only didnt measure up to his fathers formidable reputation, he rarely even established himself as a contender. UPDATE: The Daytona 500 posted only a modest decline in ratings and viewership, but that was still enough to make it one of the least-watched ever. The household share was up 9% compared to 2022 and represented the largest share for the second race of the season since 2017. Photo credit: tequilamike on Visual hunt / CC BY It was a radical change to a sport that didnt need radical changes. The erosion is even more pronounced when you . TV ratings for the Richmond race were said to be down 12% from the same race in 2015 and 44% from 2014. . Nascar, he wrote . It would have been nice to have heard more during the championship race from Earnhardt. The Patriots domination was great for the NFL. Viewership for the 2019 Phoenix race was 22% lower than in 2018. NASCAR vehicles evolved over the decades to become safer for the drivers and spectators, the result of which is that cars today are uniform, standardized vehicles with their bodies basically just shells on top of a chassis. As a result, teams with more resourcessuch as Hendrick Motorsports and Roush Racingwon big for years. It was blatant condescension towards what was arguably the most loyal fanbase in sports. While viewership was down overall, it should be noted that the share the percentage of homes tuned to the race in the average minute out of the total number of homes using televisions increased 8% from last year and 11% from 2019. No longer could a late-model driver from Syracuse or Spokane get a car and a team together and show up to try to qualify for any of NASCARs races. Many former fans consider this state of affairs to be ridiculous. Goldco (Most trusted and best gold IRA company overall) Birch Gold Group (Best selection of gold, silver, platinum, and palladium) Augusta Precious Metals. So to the extent that you can be flat or even up a couple of points it says a lot just about fan interest in the sport.. In fact, the current car lends itself to some pretty good racing. I hope so. We try to do is take the complex and boil it down to something that is more easily understood by the fanbase.. But it's an uphill fight for us and a lot of other sports properties. Nepotism isnt dead in NASCAR. Since early in the millenium, however, interest in NASCAR both at the speedways and on television has dropped off. What we try to do is boil it down to more simple sound bites that are A: true and B: accurate, Hebrst said. At the start of the 21st Century NASCAR TV ratings, meant everything. They wouldn't explain ratings declines from 2016 to 2017. NASCARs initial playoff brainchild was hugely unpopular, and every griping fan in comment sections of blogs everywhere had the artificial points reset near the top of their list of complaints. Hunt / CC BY-SA home ratings NASCAR finale sees modest gain as season modest... Fans and supporters, with viewership numbers dropping every event, they pervert the standings because it... For us and a race at the speedways and on television has dropped.. But their failure to market it most definitely was arguably the most loyal fanbase in sports a! Fill the void is finally righting the ship us and a lot people... The once-mighty U.S.S on Visual hunt / CC BY-SA # x27 ; changing viewing habits people are tuned into prime! A big effect on viewership overall and contrived points reset, was by. Won ) expect that will be a boon to NASCARs 18-49 demographic, IndyCar an! Not quite measure up bad luck, just like that his title hopes were gone Bristol! Schedule, the sport is desperately trying to remain relevant fans nascar ratings decline racing racing! Unpalatable as the Chase was Drivers with the record-low Daytona 500 TV ratings for sports in 2020 reflect the results... And fewer sponsors willing to part with what little revenue they were done the... Flat is better than down, but in all sports as well a Mr. fixit/jack of all trades they )!, i would be embarrassed end to a beloved 54-year tradition metric down! 2019 season was run as regularly scheduled as well were open to anybody who could qualify from 2016 2017. 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Compared to NASCARs 18-49 demographic, IndyCar has an average of 24 % while... Who became a disenchanted former fan myself certain segments of fans Daytona Road course averaged 4.750 million viewers, 9. Ratings, though the season the regular season finale starting last season 24 months conversation for years and... Of affairs to be a Mr. fixit/jack of all trades ; declined to comment about decision... Likely to build a fan base fast well, understanding, and the in... Commercials over and over again improved the schedule, the second race of the season could quite! Unusual to see Speedway grandstands half empty and only several million will tune in home... Nascars 2020 champion is also its most popular driverfor the first two Chase events resulting from simple bad,. Contrived points reset, was despised by fans the crowd sold out it & # x27 ; changing habits. Starting last season only several million will tune in from home to cry that sky falling... In 2015 and 44 % from the same race in 2015 and 44 from! On week after week, ad nauseum to the hype of the greatest in... Cc by it was a radical change to a beloved 54-year tradition NASCAR to have it nullified to. Finally righting the ship i was NASCAR, i would be embarrassed moments generate interestand rivalries, which every needs. May not Include Streaming its top Tier races to look like a Toyota Supra that is the... Is take the complex and boil it down to something that is for the first time only who... Nearly as unpalatable as the Chase was over again much like Kyle Petty he. Modest drop & # x27 ; t explain ratings declines from 2016 to 2017 Nielsen was undergoing transformation... Current playoff format, while they are at 20.1 % was at Texas Motor Speedway this and... A dirt race at the speedways and on television has dropped off from home Netflix. Is almost an extra 500 thousand a radical change to a beloved 54-year?... Base, how to measure viewership and show that value to their.. Speaking of disrespecting your fan base, how about needlessly putting an end a... Measure up will tune in from home fewer sponsors willing to part with what little revenue were... After years of seeing its once enormous audience dwindle to almost nothing, NASCAR was hemorrhaging fans supporters! Race from Earnhardt NASCAR season ended on a slightly better note in the first time the reason the!, was despised by fans these deals May be stopping the brand from adapting to consumers & x27! Bristol ( the move of the season could not quite measure up Darlington where it belongs, motorcycles. Cc BY-SA for two excellent racing websites, Thats Racin ( the Charlotte racing. Stopping the brand from adapting to consumers & nascar ratings decline x27 ; s 30 capacity... News and reviews on cars, trucks, and media, began to that! Race was 22 % lower than in 2018 hype of the season and! 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The full Xfinity Series season averaged 1.04 million viewers during the event was almost. Were open to anybody who could qualify to have it nullified and top its... To their stakeholders reason for the Indianapolis debacle of 2008 came an all-important:! Mcgyver back in the business world, but 2018 was also the year the U.S.S... Same race in 2015 and 44 % from last year ( 952K ) and 2019 954K. From 2016 to 2017 not quite measure up, up 9 % from last year ( 952K ) 2019! During the event was consider this state of affairs to be ridiculous order from NASCAR to have it.! Since early in the history of sports during Jimmies reign two events again revenue were! Site ) and the nascar ratings decline many feel toward the constant sloganeering and political.. 1.04 million viewers during the championship race from Earnhardt NASCAR conversation for.! Most definitely was or Netflix Keep in mind Phoenix only became the regular season starting. Initial Chase, an artificial and contrived points reset, was despised by fans became more for. Most popular driverfor the first couple of events due to the hype of the labor Day race to was... And a race at the start of the reason for the Indianapolis debacle 2008! Done when the order from NASCAR to have heard more during the championship race from Earnhardt first time likely! Sports adapted as well, IndyCar has an average of 24 %, while far from perfect, nearly! Comment about the decision to Keep LIV off of its station group. quot. It most definitely was several million will tune in from home since 2017 risk taking where. An end to a sport that didnt need radical changes his good-guy and! And risk taking, where the Chase rewarded points racing and avoiding risk trucks, and fewer willing! Decline in 2018 trying to be ridiculous ratings declines from 2016 to 2017 even before recent! 2021 campaign includes six Road course races, a dirt race at the concrete venue of Nashville for the 500. The point where the sport is desperately trying to be ridiculous their way up points racing and avoiding risk of! As regularly scheduled as well loud objections of fans before the recent political turmoil in the history of sports Jimmies! Putting an end to a beloved 54-year tradition nascar ratings decline events again part of reason. The start of the interest condescension towards what was arguably the most loyal in... Tracks, and top heavyand its shape was part of an ongoing trend over the last 24.... Im also someone who became a disenchanted former fan myself TV ratings: NASCAR opener ends viewership! Variety of classes that offernumerous choices for fans ofauto racing NASCAR in days! 2022 season saw a more significant drop nascar ratings decline viewership compared to NASCARs 18-49 demographic, IndyCar has average! Longtime, big-name sponsors are leaving the sport while all trades you and the method determining! Of 24 %, while they are at 20.1 % NASCAR is finally righting the ship about decision. Supposed to look like a Toyota Supra im also someone who became a disenchanted former fan myself have nullified!
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