Sometimes there's a house on fire and you got to focus on putting out that fire, no question. Peter Feigin: And make a long story short, I went with him, I think, the first trip was to Philadelphia and we looked at the Sixers and then we looked at probably 10 other teams over the next decade. This kind of like, "Why are we looking at other people's metrics? Even though we just opened up a building two years ago, you're starting in a place where we're going to have some attrition and lose some fans and have to build equity back up and get back to basics of like building ticket sales, building everything else. So, it's a little bit kind of nuts and delusional to go through thinking like you can kind of accomplish or solve or get anything done, but it's kind of the way I've kind of attacked life in a big way. Antetokounmpo signed a four-year, $100 million extension in September 2016 (right before his first All-Star season) that will keep him under contract in Milwaukee through 2020-21. You know I got my sources. Because are they getting too sophisticated too early in terms of their value enterprise? We're talking about taking global influencers from F1 drivers to surfers, to everybody else. And as Marc kind of ventured out over a decade ago . Ive got the keys to a gym.. It was July. This is a super special edition. Feigin got the funding approved in the next couple months, and the Bucks signed a 30-year lease to stay in Milwaukee. Peter Feigin: Yeah. Everythings compounded we happen to have picked Giannis in a draft, like in, as the 16th pick. We spend a lot of our time really trying to figure out what are the levers to move the revenue. And then we kind of sat there until like, "Oh, my God." Michael Red: I know the whole organization showed a ton of grit from ownership to yourself, to management and players, even losing the Democratic National Convention last year. When you think about it, what else would you be doing? Twin brothers Peter and David Paul are best known for their role in The Barbarians (1987). Peter: Yeah, it is a combination of both because you really, I had a real rare opportunity to get out of sports and work outside of the sports industry for wealth. How do we rethink it? financial capital with human capital to end up with the right result, how is that math done in Peter Feigins head? It's truly like a restart. How can we help each other and learn from each other? But then theres, in this group weve got 300 full-time people and 250 of them are involved in volunteering. [fusebox_track_player url=https://www.buzzsprout.com/1062616/8173153-peter-feigin-you-can-figure-out-a-way-to-win.mp3?blob_id=36898294&download=true artist=Michael Redd title=Peter Feigin: You can figure out a way to win social=false ], His mentor relationship with Bucks players, The advice hed give his 16-year-old self. Peter: So my ring sits in my underwear drawer in our house which is like, great and its got readily accessibleI mean its huge. And I knew who Arthur Ashe was, but I wasn't a big tennis guy and my job was basically being Arthur Ashe's right hand person through. When you are visioning this out, like you just said, human capital, a new physical capital, on the court, off the court, what were you using both singularly as you, as Peter Feigin goes, but also with your partners and the private equity guys, what were you using as your role model? We're going to build it locally, regionally, nationally and then internationally. Revolutionizing the talent booking industry with thousands of athletes, celebrities, entrepreneurs, and business leaders. How do you balance a world and a sports world, especially, thats become so excited about, what Billy Beane created in terms of data analytics and the importance of numbers with the human capital element. We call it volundeering. On June 23, 2021, team president Peter Feigin offered the First Take hosts a personal tour of. 1 team in the league, to be the brand representation.' I just think were just laughing that its so great to have, we have an ice cream Wednesday where its supposed to be Tuesdays, but we incentivize to ride his ice cream truck around the floor and around the facility to do a break. In September 2013, then-deputy commissioner Adam Silver announced that Bradley Center, the team's home since 1988, was unfit for an NBA team. We had to certainly do it on the resources, our facilities, we had to do it on the human capital, and then we had to change our whole perception which came from the owners on what we wanted to do on the court, which win an NBA championship and what we wanted to do off the court is be the innovators and be the leaders in the way we really operate. Heading into his ninth year as President of the Milwaukee Bucks, and fifth year as President of the world-class Fiserv Forum, Peter Feigin brings more than two decades of dynamic corporate leadership to Milwaukees sports and entertainment scene. Peter: Yeah, so I think its here and I think its all about the customization, right. You got to think about what the objective is, but I truly do believe, just no is not an answer if you surround yourself with smart people. Talk about the importance of having diversity in the front office particularly. Peter Feigin on the Fiserv Forum, Sports Betting, and the Impact of Giannis WHRB News March 3, 2019 . It became such a healthy place to be.. Step one was complete. Thats what we call our volunteering. John: This must be one of the greatest rides of her life seeing you do this whole journey, huh? Peter: Weve been married like a hundred years. Just what you said is like were always coming in this balance of how do we, we want Giannis to represent the Bucks brand. We hired a great human capital person to build up the structure, but it was really best practice. Because I hadnt worked in, Id worked in New York city. We got to like we want to use our platform to affect change and change the world. "Very simply, we went into the market and said, 'We're going to build this market. Right now, its very hard to figure out and understand where its going, because this is the wild West. Let them know they're part of the family. Feigin's twin brother, Daniel, is director of the upper school at New York City's Trevor Day. The arena is Feigin's baby, and he's almost ready to show it off, as doors will open next season. Everybody at ball was just, you got to move, go leave now. The first kind of fully owned African American sports agency, whose main client was Arthur Ashe. He captained. But there are also long-range shooters who work in retail sales and small forwards who direct nonprofits, photographers and writers, students and teachers. Sometimes it goes up for judicial review to make sure the run is harmonious, Lee said. How do you get people who care? Then Chris Middleton next to him, which is almost the same, who are these high quality character folks who happen to be all stars in skill level. John: Yeah. Peter Feigin: So, I think that the sky is the limit in how we take this unbelievable success and what we think could be a championship and get ready just for exponential growth. I mean, from the local barber shops to the local business leaders, to having owners that are from Wisconsin. We've got one of the global sports stars in the world. She is like, "We're in this together." By form, I think your strength of your network is as strong and as smart as you can possibly be. Like you said at the top of the show, very few human beings even get to be in this position in any professional sports level. I mean, if I didn't have real responsibilities of a family and a wife, who actually says we need to live somewhere and stuff, I could get paid in gear. Peter Feigin Title: President Organization: Milwaukee Bucks Previous experience: Chief marketing and revenue officer of Deluxe Entertainment Services Group; president and chief operating. And probably about 15 years ago, Mark Lazari was looking to explore buying teams and they were in a parent conference, and my brother just said to him, Hey, my twin brothers over at Madison Square Garden he runs the marketing there he understands the P&L you probably get a kick out of him coming with you and giving you an opinion on what that was. Make a long story short, we probably spent the next 10 years having the most incredible adventures of going to do due diligence on teams that he was prospecting to buy. And if nothing else, like we kind of, I always answer everything pretty simply. Now you win, you have the championship. Peter: Yeah, it was incredible. Peter Feigin: Khris Middleton, as you can imagine, nobody understands that players have been having to get COVID tested twice a day and you got to come into our training center and we have parking spaces. Before we started this interview, you took a little break and said, John excuse me for a second because someone very special stopped by. Talk a little bit about the ice cream truck, the ice cream man. Its a difference maker, especially now in our labor market. Whether it was in sports or somewhere else Id probably look to lead an opportunity for a turnaround or a startup. Not everyone is. It's like how do we, between us, like as you know. But I will tell you that most cathartic incredible, awesome thing, which everybody told me and again, the collaborative is awesome. Youve got Wes Edens who has probably started up dozens of companies in private equity and has an unbelievable kind of entrepreneurial spirit. Because I don't think we're really worried about kind of like we would think half a million people are going to die, that what would happen to hospitals and ICUs and things like that. He continues to build civic and business relationships around town through face-to-face interaction. And I think my job is kind of the overall business and operations to go is a rapport with them that again, in the best case I always think an NBA player, this is a human business. There are follow-up emails if his friends are slow to respond. That was one of these monumental, incredible, awesome times to get it done. Welcome to the impact podcast, Peter. Afterward, a big group heads to City Diner on Broadway for brunch. Its not just the players, but the way you get to honor so many of the others who put their blood, sweat and tears into helping make it a possibility. The ability to go into an NBA franchise and really pick all the great practices which is going around in the league is a huge advantage. How do we sit here and I think like, how could the Millwaukee Bucks not be, not Americas team, but Globals team. Those are simple, its his genius. We happen to have like the largest kitchen in the state of Wisconsin. John: Thats so true. And they all live kind of the job we all live kind of each other's lives. I encourage it, and selfishly, its a fun way to network and deal with people. And the task at hand here is like the more successful we are on the court, the more successful we are on the business, the more opportunity we will have to do other things. We are going to put in the notes Peters email address because he was kind enough to give us that. How do you end up managing the importance of numbers and capital. Peter: Then I think youre, listen, viewer consumption, what youre talking about is whether you put on an Oculus or whether youve got five screens going up, people are now watching short form video in five to 20 second increments to absorb a game. Talk about it, you transition now from the Knicks and your consulting gig to the president of the Bucks. The future for the Bucks, championship, championship, championship, and obviously getting fans back at the games. Michael Red: It's been wonderful to watch. We discussed his incredible career accomplishments at major brands, his rise from recruiter to President, handing out parking tickets in the Bucks lot, working for social justice in the epicenter of the global movement, and his unique leadership style. But the overarching is how do we maintain kind of championship caliber excellence, like across the business and across the team. 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